About Us

Dinesh Nanik Lulla (DNL) started his business journey way back in 1991 as an individual struggling entrepreneur, the rewards of which was seen with the incorporation of the first company in 1996 under the name of ®. In due course of time, it reached new heights of success as one of the leading dealing House of Non-Edible Vegetable Oils, Acid Oils and Fatty Acids. Through our persistence, perseverance, and enterprising objectives we have managed to achieve a quest leap in a Business which we have dreamed to excel in.

Dinesh Sales Corporation® and its group of companies known as DNL Group is the brainchild of Mr. Dinesh Nanik Lulla (DNL) who is the founder, CEO, and the key person of the organization. Our sturdy combination of Dependability, Punctuality and Expense have been a key to accomplish the needs and satisfaction of our Business Associates. This progressive attitude of improvisation and continuous innovation has further accelerated growth, not only for us but also for our Business Associates, putting both the ends in the comfort zone.

Highly qualified, experienced, and dedicated team of employees make our Company unique and gives a competitive edge to others. The clear, conscience and ethical values of DNL GROUP are engraved in the entire management. This has helped us create a firm goodwill in the market since more than last three decades.

DNL Group comprises of four companies:

  • Dinesh Sales Corporation® - Dealers and Commission house of Non-Edible Vegetable Oils, Acid Oils, Fatty Acids, and its Derivatives
  • Divine Oleo Formulations (India) LLP® - Trading house of Non-Edible Oils, Fatty Acids & Derivatives
  • Divine Shelter Farms® - Grown by Nature
  • Divine Shelter Constructions LLP® - Anything and Everything in Real Estate.
Our Mission


Pursuit of Excellence in each and every aspect of our operations and continuous improvement for value creation for us and our stakeholders. Expansion of the organization without compromising the quality of our products and services. Develop the industry in which we are involved in so as to improve the overall breath, range, quality and variety of our marketable goods. Spread Ethical awareness in all our related business fields by being in the forefront of ethical business practises so that we can raise the importance and value of ethical business by example.

Our Vision


A long term view for expansion and development of our current businesses as that we can reach our full potential that can be possibly achieved in the respective fields. And need be we can widen the field to accommodate our organisations potential. Development of new businesses which can provide us an outlet for growth for our energy and drive which will help us to achieve footprints across multiple industries and provide us positive growth of our organization. Maintain our position as industry leader and help other players in the market.

Our Founder

Mr. Dinesh Nanik Lulla

Mr. Dinesh Nanik Lulla

- Founder & CEO, DNL Group

My work ethic and drive is inculcated not only in my ventures but also in my employees. In 1991 while starting out ,I was working out of a small cabin of 30 Square feet, working 16 hours a day with fierce competition and tremendous difficulties, the road was uphill and at times I had to make a trail where there was none and pave it with hard work and sacrifice so that I may forge ahead. This was instrumental for me to steel and sharpen my focus and eliminate the unnecessary so that what was left was a clear vision of what was to be done with the firm belief that a rough road leads to the stars. In the following years I have diligently worked to bring that vision and dreams into fruition.

Success is an inevitability for a person who doesn’t give up but it is a lonely road to the top and not having anyone to share the view at the top of the mountain is hollow success indeed. We as people need to try to be a people of value and we will become a people of success as success earned without compromising on principles and values is more permanent and this is something which I aspire for every day till there is breath in my lungs. "Optimism is the key word"


Believing and maintaining the authenticity of our products and services.

Fairness, equality and justly.

Working together (teamwork) to achieve shared goals.

Integrating social values into operations.


Team work

Coming together is a beginning. Keeping together is progress. Working together is success.


The business environment is one with ups and downs but we persevere in spite of it as he conquers who endures.


We find it more rewarding to be honest and open in business as there is no legacy as rich as honesty.


It is an important quality to be infused and maintained within us on a collective basis for continuous growth of the company.


We imbibe this quality in our organization, as this translates into every aspect whether it be managing cost or time.